
Greg Kalanjian is the Principal Broker and Co-Founder of Choice Financial Corp., an independent mortgage brokerage in North York, Ontario (FSRA Brokerage #13564, Lic. M16000014). A 7x award-winning broker, he was named to CMP Top 75 Brokers in Canada (2024) by Canadian Mortgage Professional and helps Toronto and GTA homeowners with refinancing, self-employed mortgages, reverse mortgages, renewals and purchases, comparing 30+ lenders.
I've spent my whole career around mortgages, first on the bank side and now on yours.
I studied finance at McGill University and started out at a major Canadian bank, where I worked in mortgage lending as a Mortgage Development Manager and later led a mortgage sales team as a Senior Manager. I learned how banks decide who gets approved, and I also saw how many good borrowers get turned away because they don't fit one bank's box.
That's why I became a mortgage broker, and in 2018 I co-founded Choice Financial Corp. with my business partner Dan Mizrahi. Instead of offering one bank's products, our licensed team compares 30+ lenders, from the big banks and credit unions to B-lenders and private lenders, to find the option that actually fits your life.
Most of the people I help aren't “textbook” files. They're self-employed, coming up to a renewal with a payment they can't stretch, carrying debt they want to consolidate, or 55+ and wanting to stay in the home they love. Those are the files I enjoy most.
My approach is simple: tell you the truth, show you every realistic option side by side, including when the right answer is to wait or do nothing, and stay with you long after closing.
7x award-winning mortgage broker: CMP Top 75 Brokers in Canada (2024), plus multiple brokerage top-producer awards.
CMP Top 75 Brokers in Canada (2024)
Canadian Mortgage Professional's annual national ranking, based on verified funded volume.
View sourcePresident's Club Award (2025)
The Mortgage Centre.
Diamond Standard of Excellence and Top Producer Award (2022)
Mortgage Outlet.
Top Producer Award, four years in a row (2018, 2019, 2020, 2021)
Mortgage Outlet.
Brokerage recognition
Choice Financial Corp.: Excellence Awardee, Brokerage of the Year (fewer than 25 employees), Canadian Mortgage Awards 2025.
View sourceAwards reflect past results and recognition. Every client's situation is different, and approvals and terms depend on the lender.
Refinance to consolidate debt, renovate, pay out a spouse or switch lenders. I compare penalties and options across 30+ lenders before you decide.
Business owners, contractors and incorporated professionals. I know how lenders read business income, and which lenders are flexible about it.
Stay in your home and use your equity, with no required monthly payments. I compare reverse mortgage lenders and show you the alternatives too.
Don't just sign the renewal letter. I review your options before your term ends so you can make an informed choice.
First home, move-up or buying before you sell. I help you get pre-approved and build a plan that fits your budget.
A free, no-pressure call. Tell me what's going on. I'll ask the questions a lender will ask.
Options side by side. I compare lenders and products and explain the trade-offs in plain English, including costs and penalties.
A clear recommendation. You decide. If waiting or staying put is the better move, I'll tell you.
I handle the file. Application, documents, lender questions and the lawyer, through to closing.
I stay in touch. I check in before your renewal so you're never stuck with an auto-renewal.
Greg Kalanjian is a licensed Mortgage Broker in Ontario (FSRA Lic. M16000014) and Principal Broker of Choice Financial Corp. (FSRA Brokerage #13564), 15 Gervais Dr, Suite 310, North York, ON M3C 1Y8. You can look up any Ontario mortgage licence on the FSRA public licence search (FSRA licence search).
Book a free call. Honest advice, no pressure, 30+ lenders compared.
Greg Kalanjian, Lic. M16000014 · Choice Financial Corp., FSRA Brokerage #13564